ITAP Lecture 7



Developing Ideational Fluency

Developing ideational fluency is the amount of ideas and the different ranges but not necessarily the quality of the ideas. Whilst thinking of ideas you should not worry about how good the idea is and how well it will work, you should just write it down and look at it, this way more ideas can be produced. The best way to do this is by brainstorming or mind-mapping. By doing this, you are basically getting your imagination and ideas down onto a page, then by seeing these ideas written down they can inspire you and help you to think of even more ideas. They can also help other people to understand how you came across your ideas and how they developed. By brainstorming you will start thinking spontaniously and keep an open mind for ideas you may not usually think about. The ideas may be quite unusual and not fully understood by other people until thought about for a certain amount of time. This is a good thing as it makes people start to think about your work and makes them curious.

Overcoming Mindsets

This is a way of thinking when you need to keep an open mind and maybe even think of ideas that slightly go off the subject. If you don't do this the final result will probably be predictable and will not surprise the audience. To do this you need think about the rules you stick to while designing something for example the shape and the media used, you then need to challenge this rule and start bending it by thinking simply thinking what if? and why not? The key is to play around with the idea and do things you wouldn't normally do. Experiment with using a different media than you normally would and question certain subjects. The outcome you get may be very satisfactory.