ITAP LECTURE WEEK 3

Legibility

Legibility means how well you can read the text and information on a poster or website for example and how well it communicates. This image shows how the colour yellow is very legible on black but against a white background it becomes quite hard to read which makes it illegible so it would not be suitable to use on a piece of visual communication because people just wouldn't look at it. If something isn't legible the audience won't take their time to read it therefore you can't communicate the message. Big bold headings would be legible as they are easy to read and draw your attention.

Tone of Voice

Type and images can have a 'tone of voice'. It is obvious that this image is showing 'peace' and it communicates this well as you know what it's about as soon as you look at it. Another example is text written in large letters in a bold simple font can be seen as 'loud' or 'shouting' where as a soft font can be shown as a whisper, if these were the other way round it wouldn't look right. It is important to think about this while creating a piece of visual communication as you want to communicate the right message to the audience and using different fonts for different moods for example will help you do this. Symbols, images and colour choice will also suit different moods and subjects but it needs to be approached in the right way, for example the colour red could be seen as anger and it could also be seen as love. You also need to be careful not to offend as some symbols or colours can mean different things in other religions.